Privacy Policy

1. Introduction

EdgeXD Limited is a company registered in the United Kingdom. This privacy policy applies to all users of our website and services and outlines how we process your personal data. By using our website, you agree to the terms of this policy.

2. Data We Collect

We may collect and process the following categories of personal data:

• Contact Information: Name, email address, phone number (if provided through contact forms or account registration).
• Technical Data: IP address, browser type, operating system, referring URLs.
• Usage Data: Pages visited, time spent on the website, interaction data (via tools such as Google Analytics).
• Marketing Data: Preferences for receiving marketing communications, including newsletter signup details.
• Account Data (if applicable): Username, password (encrypted), and any additional profile information.

3. How We Use Your Data

• To respond to enquiries made through our contact forms.
• To provide and improve our website and services.
• To personalise your user experience.
• To send newsletters and marketing communications (only with your consent).
• To comply with legal or regulatory obligations.
• To monitor website performance and usage trends via analytics tools.

4. Legal Basis for Processing

Under the UK GDPR, we rely on the following lawful bases for processing your personal data:

• Consent: When you sign up for newsletters or marketing.
• Contractual Obligation: When processing is necessary for a contract with you.
• Legitimate Interests: For analytics, website security, and business development purposes.
• Legal Obligation: To comply with applicable laws and regulations.

5. Data Sharing and Disclosure

We do not sell or rent your personal data. We may share it with:

• Service Providers: Such as hosting companies, email marketing platforms, and analytics providers (e.g., Google Analytics).
• Legal Authorities: When required by law or to protect our legal rights.
• Business Transfers: If our business or assets are acquired, personal data may be transferred as part of that transaction.

All third-party processors are required to comply with data protection regulations and to use personal data only for specified purposes.

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to improve user experience and collect usage data.

• Essential Cookies: Necessary for site functionality.
• Analytics Cookies: Used to understand how visitors interact with our site (e.g., Google Analytics).
• Marketing Cookies: Used for advertising and retargeting (if applicable).

You can control cookies through your browser settings and find more details in our Cookie Policy.

7. Data Retention

We retain personal data only as long as necessary for the purposes outlined in this policy, including legal and accounting obligations. Typical retention periods:

• Contact form submissions: up to 12 months
• Account-related data: as long as your account is active
• Analytics data: typically up to 26 months

We regularly review and securely delete data that is no longer required.

8. Your Data Protection Rights

Under the UK GDPR, you have the following rights:

• Right to Access – You can request a copy of your personal data.
• Right to Rectification – You can request correction of inaccurate data.
• Right to Erasure – You can request deletion of your data, where applicable.
• Right to Restrict Processing – You can request limited processing.
• Right to Data Portability – You can request transfer of your data to another provider.
• Right to Object – You can object to data processing based on legitimate interests or for direct marketing.
• Right to Withdraw Consent – You may withdraw your consent at any time.

To exercise these rights, please contact us using the details below.

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.

9. International Data Transfers

Where we transfer your personal data outside the UK (e.g., to service providers in the US), we ensure appropriate safeguards are in place such as:

• The use of Standard Contractual Clauses (SCCs) approved by the UK government.
• Transfers to countries with an adequacy decision from the UK.

10. Security Measures

We take appropriate technical and organisational measures to protect your data, including:

• Secure servers and firewalls
• Encryption of sensitive data
• Role-based access controls
• Regular security audits and updates

Despite these measures, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

11. Contact Information

If you have any questions or concerns about this privacy policy or how we handle your data, please contact us at:

12. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated "Effective Date". We recommend checking this page periodically to stay informed.